Vivek has a wealth of experience spanning over 35 years. Till August of 1986. he worked in the Corporate World as a Professional Manager with a host of Blue Chip companies, which included IBM in India and Touché Ross (Now Deloitte Touché) and Saudi Business Machines (Partner of IBM) in Saudi Arabia.
After this solid grounding, he then set up a management consulting practice based in Bangalore, India but providing services to organisations across the globe. More than just being an advisor to the Clients with whom he has consulted,he has been an integral part of the organisations for the long term, particularly in the SME space.
One example that illustrates this quite vividly is an assignment spanning five years, where he functioned as CEO Operations for a small Group of Companies. During his tenure he oversaw the transformation of a small family held concern into a public limited company with the turnover more than quadrupling.
Currently, he is working with a wide spectrum of organisations on long-term assignments enabling their efforts to enhance professionalism in their organisations. These span industries such as, Steel plants, Electrical Engineering, Finance Companies, Professional Services, Property Development and Management, Technology Development, among others.
Vivek is the CEO and co-founder of Louis Allen International in India. His extensive experience in India as well as overseas has left him very well poised to develop, define and drive the strategic blueprint for Louis Allen International in its area of operations.
Dr Freda Swaminathan has a unique mix of 25 years of industry experience and over 15 years of academics. Her corporate experience includes 18 years of working for ad agencies viz. LINTAS, JW Thompson and also profit-center responsibility, as Vice-President of Advertising & Sales Promotion (ASP – a CK Birla group ). She was Head Marketing Communications at Goodyear India Ltd. for 3 years, and was also the Senior General Manager-Marketing at DSS Mobile Communications (a Dalmia Company).
She is a faculty in Marketing, Brand Management, Integrated Marketing Communications and Creativity and Innovation in Marketing. Dr Swaminathan has worked as Professor in Marketing at Fore School of Management, New Delhi. Her areas of interest include the study of creativity and culture in brands and advertising. She has published papers and undertaken a number of workshops and seminars.