Carew International
Carew International

Tip #1 – TAKE THE LEAD

Always see your customer as a strategic partner and yourself as someone who can make a positive difference. You only bring that value if you become an equal instead of a subordinate. A subordinate is reactive instead of proactive. We must resist the feelings of being subordinate and inferior to the customer even though the […]

Sales Training Program – 2

Sudhakar was a very particular man.  He understood style and carried himself with dignity.  He was an average performer or, more correctly, an under- performer. Till one day, at a Dealer sales training program in Pune, he was asked to give a ‘Vote of Thanks’ in Marathi. Sudhakar’s world collapsed around him.  He could not […]

Sales Training Times – 1

As a child, I dreamt of being a rock-star. I would practice only in the toilet. It helped that it was away from the main house, as no one would hear me. I didn’t make it as an engine driver either. I ended up being a salesman. Or so I hope. Today, I do Sales […]