Sales calls are notoriously difficult, not because one is selling unwanted products or services rather because sales calls are deemed to be annoying by most. It is primarily due to the typical sales scripts. The sales follow an old tradition that sounds mechanical, repetitive, and unconvincing.
It is not difficult to overcome these challenges by following some basic telephone etiquettes. The salesperson has only a couple of seconds to overcome that hurdle and engage the customers, which is why it is crucial to follow the right etiquettes to keep potential customers engaged and interested. With the correct telephone sales training, it is possible to overcome such hurdles with sophisticated and polished and engaging conversations.
Top Phone Etiquettes To Engage Potential Customers:
- It is imperative to first ask the client if it is a good time to talk; this is crucial, as the other person may be busy and simply disinterested in what you have to say. If the answer is a no, then a polite query checking for the best time to call is prudent to make headway.
- Most sales pitches are lengthy and monotonous, making one lose track of the conversation. The best way to grab customers’ attention for a few minutes, is by promising a short and to-the-point conversation, and then abides by it.
- Proper voice modulation is crucial to keep the customer’s interest along with proper diction. A well-spoken individual is far more likely to make headway than a one who is unsure and with a wavering voice.
- A lot of the sales pitches are just that, pitches, which means that often employees need to follow a script to abide by the company regulations; fillers are also common and highly undesirable for the best results. Conviction is what is being said is also another factor. Confidant callers are likely to get a return call, for the voicemail, rather than ones that sound unsure.
- Background noise and sounds are one of the biggest giveaways for sales calls; choosing quiet locations, with minimal background noise, will achieve better results.
- A slow and steady pitch that builds up gradually, but in a few words is the best option; follow that call up with a future action. The end of the conversation should have a promise of future actions to be followed.
- Follow up with an email after a successful call to thank the customer. Confirm the details of the discussions in brief, with any appointment, or other methods for following through.
It is difficult initially to make headway with stubborn potential customers, who are unwilling to hear you out. However, when these basic Etiquettes are followed, it is easier to make connections and a successful sale.
With the right approach, and telephone sales training courses it is possible to engage the customers in successful sales calls, without hassle.