Storytelling: Proof of Its Power
In the past, the Mentor has extolled the virtues of storytelling (Storytelling is a Powerful Sales Tool, MFTM, March 2014). In his recent HBR.org article, Why Your Brain Loves Storytelling, Paul Zak shares the science behind the art of storytelling, and it is fascinating insight. The entire article is worth reading, but here are the […]