Associates: Founding

Background :

Professional Experience :

Roshan has over 30 years of experience in Sales, Marketing, Human Resources and General Management. He was on the Board of Directors of a major consumer products company, Eveready Industries India Ltd, with responsibility for Marketing and Sales. He later was Managing Director for Franke, a Swiss manufacturing and sales company, in Kitchen Systems.

As Manager for Human Resources with Union Carbide India Ltd, he revolutionized the training of shop floor employess. He created the very first Training Modules for the workforce. Was sent to the Professional Development Laboratory, in New York, for certification in 'High Performance Selling', a sales training programme based on the Xerox and Huthwaite Sales Systems. He was the designated HPS trainer for Asia and Far East, conducting HPS Programmes for the sales force of Asia Pacific.

Established Professional Skills Development : A Sales Training Cell which today has developed to a full fledged Eveready Academy of Sales Training.

He was then elevated to the Board in 1997.

Roshan has done a 3 year internship with ISISD, a society for furthering behavioral research in India. President of the Advertising Club of Calcutta. Vice-President of the Calcutta Management Association. He was also Chairman of the Technical Education sub committee of the CII (Confederation of Indian Industries) of Eastern India.

A widely respected expert in Rural Marketing, Roshan has spoken at many a fora urging companies not to ignore the potential of interior India.

On June 1, 2007, formed Roshan Joseph Associates to offer inputs into the growing market for Sales training, consolidating his experience in and passion for Training and Development. With partnering world renowned sales training companies like Carew International, USA and The Retail Centre, Australia, Roshan is poised to bring world class training skills to the Asia region. He is also been accredited as Master Trainer for Carew facilitator certification in Asia.

Background:

Professional Experience:

- Ajoy Benoy Joseph has 10 years (approximately) of work experience in marketing & sales and communication training. He has had professional exposure in both, the advertising world, as also, in marketing and selling. In addition, Ajoy is a marketing communication expert.
- He worked in client servicing for 4 years with the advertising industry, with Ogilvy and Mather (which is India’s leading Advertising company) and Bartle Bogle Hegarty in Mumbai, India. During his tenure with these organisations, he handled brands such as Cadbury Perk, Kodak Digital Cameras, Dove Skin and Hair, Parachute Coconut oil, Parachute Advansed Ayurvedic and Mediker.
- Ajoy joined B-More Consulting, where in addition to being a Facilitator for workshops to be delivered, he has the responsibility for ensuring that the quality of training at B-More Consulting is maintained to the expected International standards.
- Ajoy received his Certification, directly from Carew International Inc., in the USA and is an accredited Carew facilitator. As a Carew facilitator, he has worked with clients from diverse industry segments in India and with select clients in the Middle East.
- Another aspect of his role is to drive the Sales and Marketing efforts at B-More Consulting. In this role, he has been responsible for taking the offerings of the organisation to clients across the length and breadth of India.
- Ajoy is, currently, working on a number of initiatives to help small and medium companies that need direction and help in marketing, advertising and sales.