B- tech ( Production ) Engineer from Pune University, 1992
Diploma in Business Management, Mumbai University, 1993
Won the ‘Retailer of the Year’ Award at the Indian Kitchen Congress,
Won 50 Most Talented Retail Professionals of India by ET NOW- Award
for Excellence at Asia Retail Congress.
Most Preferred Modular Kitchen Brand 2012 (India) at Home Congress.
Fastest Growing Brand (Modular Kitchen) at Era Fame Awards 2013.
Gold award in the category "Modular kitchen Fittings" by Reader’s Digest
Trusted Band Survey 2016.
Professional Experience :
Immediately after finishing his B.Tech in Engineering, from Pune University,
Rajesh T Ahuja started his entrepreneural career.
Silverline Wire Products, in 1993, was his maiden effort as a manufacturer of
plastic coated wire products for household applications.
As he grew in experience, he realized that they were better margins and greater
product specialization in the manufacture of kitchen accessories . He became
the first manufacturer to specialize in accessories, for Modular kitchens.
In 1998, he started building the brand SLEEK, with aggressive marketing
campaigns to promote wire products in urban Indian kitchens – thereby gaining
first mover advantage and garnering a strong market share.
He soon realized that there was an untapped demand for a one - stop solution in
the emerging modular kitchen industry. He pioneered the concept of retailing
modular kitchens by starting a state of the art designer showroom at Borivali,
Mumbai in 2000. The consumer response exceeded all expectations and so in
2001 he set up a second showroom in Powai. Today there are 28 showrooms
spread over 7 Metros.
Rajesh realized that growing need for modular kitchens could be helped by
introducing modular kitchens, while retaining civil platforms, thereby
recognizing the special needs of the Indian consumer. This again met with huge
Rajesh identified that the modern retail boom could be channelized to sell
modular kitchens. He introduced the concept of “ Shop in Shop” (SIS) , which was
to put a stall in a departmental store . In 2006, he started working with Shoppers
Stop and other national chains. By 2012 they were over 11 such units operating
in Malls across the country.
Sleek grew essentially on a trading model and by 2009, the first foray into
manufacturing was made, establishing a joint venture unit in Udaipur called
Sleek Furnitech . This was followed by the acquisition of a stake in Kitchen Grace
one of the pioneers in factory fitted modular kitchens.
Rajesh lead Sleek to a prominent position in a modular kitchen business and
introduced the concept of a brand ambassador for Sleek . He positioned Sleek as
“The Kitchen Specialist”. This was best communicated to the consumer by
enlisting India’s most prominent Chef, Sanjeev Kapoor as the ‘Specialist’
In 2013 the mega paint company, Asian Paints, who were keen to enter the
Home Improvement sector, identified Sleek as a prime acquisition, in its path to
creating a space in this growing segment. A 51% stake in Sleek was acquired by
Rajesh’s success is a combination of detailed technical know- how, combined
with an evangelistic zeal to spread the knowledge among all employees, through
intensive training programs.
He believes in the power of education and has attended many of the programs
conducted for executives by the Indian Institute of Management and ISB. His
quest for continuous learning has included his admission into the 3 year
program of Harvard University called Owner President Management ( OPM). He
combines this stress on education with great leadership abilities. He is an
inspiring leader and does look for new worlds to conquer.